And yet, as a former publicist, im a big fan of them the good ones, that is. Jan 02, 2016 by claire mckinney how much does a book publicist cost. The promotion or sale of any book is tied to key connections and relationshipsfor example to the media. Book publicists like claire mckinney have been building these relationships for years. Claire mckinney pr, llc specializes in campaigns for books, authors, educational programs, websites, art, film, and other intellectual properties. Mckinney, a veteran book publicist, has produced a clear, basic road map to publicizing a book. We have mark mckinneys manager information, along with his booking agents info as well. So if you are a book publicist like me and one of your more irascible authors is quoted in new york magazine basically saying that publicists are worthless, close your eyes, count to 10, and remember that you have the power and the skill set to go out there and brave a new frontier of media. Heres what you need to know about working with a book. Nov 16, 20 5 reasons a publicist is your books bff. Claire is the author of the recently released insider guide, do you know what a book publicist does a guide for creating your own campaigns plum bay publishing, llc. The two biggest mistakes in book publicity pitches.
We understand that many nonfiction authors write a book as a tool within their wider marketing strategy. Over the years, claire mckinney has found that the lack. As the number of new books entering the market increases every day, authors need to understand the role of a book publicist and how to work with them in the process of book promotion. A book is the best business card you can ever have. When i was young and naive, i thought the bios you read in theater pro grams and on the backs of books were written by. Claire mckinney has been working in public relations and publicity for eighteen years. Being a book publicist and book marketing guy i often weigh in on book cover designs. Jul 20, 2017 the writing life by terry whalin whether a traditional and recognized publisher launches your book or a selfpublisher, the author has to be engaged in the promotion and marketing of their book. Mark mckinney contact info agent, manager, publicist.
Our aim is to provide authors a reliable and effective extension of the successful promotional campaigns otrpr offers in the us. The book publicist book publicist scott lorenz offers. Today, im honored to be cyber chatting with publicist extraordinaire claire mckinney. Mark mckinney contact information is available for you to look at. Gone are the days when publishers bought manuscripts simply because they were beautifully written and. The writing life by terry whalin whether a traditional and recognized publisher launches your book or a selfpublisher, the author has to be engaged in the promotion and marketing of their book.
A guide for creating your own campaigns by claire mckinney. Reviews are still very important in the life of a traditionallypublished book. Our website aims to provide the agent, manager, and publicist contact details for mark mckinney. Recent pratt grad claire mckinney might just be what everyone is looking forwithin a few years at least.
Claire mckinney has been working in the publishing industry for over twenty years. Mar 25, 2020 and yet, as a former publicist, im a big fan of them the good ones, that is. Claire mckinney is the author of do you know what a book publicist does. Do you know what a book publicist does a guide for creating your own campaigns mckinney, claire on. Posted on october 27, 2014 july 27, 2017 by claire mckinney many years ago, i was working as a temp while i made time to pursue a career in acting and musical theater. Howto guide do you know what a book publicist does. Right now there are still two overarching umbrellas that classify book publicity campaigns. Book publicists recommend their favourite novels of 2016. Many of these publicists have valuable connections and relationships with media. Every new york fashion week, editors have their eye out for who will be the next big thing. As it stands, this book feels more like a general outline of what types of things a book publicists does, without giving readers the stepbystep instructions or important details needed to really do it on their own. Understand the role of a book publicist the writing life. Clearly you dont want to create any fake news or overhype your pitch, which is just annoying to anyone reading it, but you do need to consider what will make it relevant. Claire mckinney has been working in public relations for over 20 years.
As an author, or publisher, you should see publicity as one of the different channels through which you can market your books. Book publicist susan schwartzman has been in the publishing and publicity for more than 30 years. Do reedsy publicists also work on books that have already been published. Yes, but in this case your book needs to have quite a strong story, and good sales. A guide for creating your own campaigns claire mckinney. Mark mckinney contact information name, email address, phone number. Claire mckinney ceoownerpublicist claire mckinneypr llc. Book publicists promote new releases to the media and public. Book publicity firms offer publicity services and ensure their clients get the expected rate of immediate responses from the curated audience. A good book publicist can take you places youre afraid to go on your own. The difference between a press release and a pitch you need. Every author needs to understand their role in publishing. Book pr from emma finnigan, an awardwinning publicist with 17 years experience in publishing.
While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop and natalie obando all publicists or marketing consultants. By claire mckinney how much does a book publicist cost. Many of these publicists have valuable connections and relationships with media and others to help you promote your book. Plum bay independent publishing house claire mckinney pr. The short answer is fees vary mainly according to the services offered and the size of the firm you hire, but for the most part it is a commitment that will likely run you thousands, not hundreds, of dollars. Do you know what a book publicist does a guide for. Our thanks to book publicist claire mckinney of claire mckinney public relations for this contribution. In her book, she opens a window into the world of media relations and publicity so that authors will learn how to. Emma finnigan pr book pr in london uk ireland australia. An aspiring literary publicist should work as an editor or editorial assistant.
Book publicists work to convince bookstores to carry their clients book. Charlotte mckinney management contact details name, email, phone number. Whether a traditional and recognized publisher launches your book or a selfpublisher, the author has to be engaged in the promotion and marketing of their book. A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure especially a celebrity or for a work such as a book, film, or album. She has appeared on today and cspan as an expert on publishing. Combining this with its stunning marbling cover and the bright orange book block. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business. The two biggest mistakes ive seen in pitches are that they are too long in length, and not pointed or provocative enough. A twentyyear veteran of public relations, she is the ceo of claire mckinneypr, llca.
Claire mckinney loves strong coffee, designing jeans w. Claire mckinney, do you know what a book publicist does. Facebook gives people the power to share and makes the world more open and connected. Book publicity campaigns for authors and publishers are the focus of susan schwartzman public relations. Jun 20, 2017 the two biggest mistakes ive seen in pitches are that they are too long in length, and not pointed or provocative enough. One of the key players in this process is the book publicist.
The job is a combination of the marketing and publishing fields. Apr 06, 2020 a book publicist is typically employed by a publishing house, and it is his or her responsibility to generate media interest in a new book. The garis agency has been featured by major national media including. Do you know what a book publicist does a guide for creating your own campaigns. Thanks to book publicist claire mckinney for this guest post. The industry recognition of writers in the news awards are named in honor of book publicists of southern california founder irwin zucker. Charlotte mckinney agent, manager, publicist contact info. Dynamic, aggressive yet affordable book publicity designed to enhance visibility in todays extremely competitive market is her hallmark. Mark mckinney booking agent, manager, publicist contact info. This article was originally published in publishers weekly, online at. Skip to content claire mckinney public relations, llc. Publicity examples, media success national publicists. Whether you are looking to get in touch with mark mckinney s agent for an event, or mark mckinney management for an endorsement, we aim to provide you with the best and most accurate contacts.
Claire mckinney, founder of claire mckinney pr, has not only worked for some of the. Theyre crucial for librarians who need to justify their purchases, and. They work carefully with clients to create messaging. Over the years, claire mckinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. She has worked at several publishing houses promoting books and authors, and creating branding campaigns. View charlotte mckinney booking agent, manager, publicist contact info. At lunch with publicist friends, theres one question that we always seem to come back to. Based in london but running campaigns for the uk, ireland and australia. The short answer is fees vary mainly according to the services offered and the size. This month, claire talks about how to approach a book campaign, the. The book publicist sharing brilliant books with big. Not everyone is clear on what they can and cant expect from a book publicist, though. Managing expectations about what a publicist can do for a writer is great information and woven into the fiber of this book. New york, ny july 20, 2015 over the river public relations has been working on a collaborative and innovative partnership with a likeminded book publicity firm in the uk.
Martins press, mcgrawhill, workman publishing, william morrow, harcourt brace. Join facebook to connect with claire mckinney and others you may know. How to find and work with a book publicist jane friedman this past weekend, i had the honor of speaking at the san francisco writers conference. Long ago, before the internet became the dominate avenue for promotion and communication, there were certain triedandtrue paths to book publicity that every publicist traveled. Media strategy and relations, book publicity, selfpublishing. Public relations and book publicity in new york claire. Understand the role of a book publicist terry whalin. Charlotte mckinney, born charlotte ann mckinney on august the 6th 1993 in orlando, florida is an american actress and model. Jul 17, 2017 today, im honored to be cyber chatting with publicist extraordinaire claire mckinney. Understand the role of a book publicist the writing life by. I can readily see why you are one of the best rated publicists in the nation.
Book publicist scott lorenz offers authors book marketing tips and techniques on his blog the book publicist. For over 20 years, claire mckinney has worked in publicity with major publishers and is a recognized expert in selfpublishing. A book publicist will likely be assigned a book, or set of books, months in advance. We asked authors, booksellers, publishers, editors, and others to share the places they go to connect with writers of the past, to the bars and cafes where todays authors give readings, and to those sites that are most inspiring for writing. Mckinney was the vp, director of publicity for henry holt and company and the director of publicity for miramax books. Claire mckinney at plum bay publishing, llc allie mcknight at loose id, llc claire mclaughlin at unknown brian mclendon gone at ballantine brian mclendon gone at delacorte ellie mcmahon at entangled publishing katie mcnally at ballantine books erin mcnichols at unknown grace mcquade at pocket books grace mcquade at mira brady mcreynolds. Therefore, we also work with many authors on a longer term basis, helping them to build a strong media profile to.
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